According to BBC News, Pearson, the largest US education publisher, announced that it will gradually phase out paper textbooks and convert to e-books. The company's base sales in the first quarter of 2019 increased by 2%, although the company admitted that business revenue in the United States may fall by 5%. The company's current digital business revenue has exceeded half of total revenue.
1 B% N( u5 m$ r/ k
6 ?/ \ K* S8 I! t T
9 L) ` h% b. w7 j
每周广播一则（十二）：纸制教科书渐被淘汰
* a$ p s( V9 C0 u: Y, B
As we all know, American university textbooks are very expensive. Students can't afford to buy second-hand books or rent textbooks. In the past, in order to guarantee income, booksellers had to launch a new version of textbooks every three years, which is a common practice in the industry. Pearson believes that nowadays, when it is converted into an e-book, it will be more beneficial to income, because the content of textbooks can be continuously updated every month, and students can also buy money.. ^+ W8 d- P5 ~$ R5 e6 g/ ~: L/ d
( V y! O- k7 P# i
! R' x* |3 F7 T; n英文广播中文翻译如下：" G$ ^% }" S V R
8 h. `$ c6 `' X7 r E2 w; R: u l- b/ y& c- _) G9 |3 ]5 l
据BBC新闻报道，美国大型教育出版社 Pearson 宣布，将逐步淘汰纸制教科书，向电子书转变。该公司在2019年第一季度的基础销售增长了2%，尽管该公司承认在美国的商业收入可能会下降5%。而该公司目前数字业务的收入已超过总收入的一半。6 f4 M8 v* s1 f% R9 a; p% I
/ Y. E3 s; i+ {! v8 T7 P7 {总所周知，美国的大学教科书是很昂贵的，学生们买不起，只能选择购买二手书或者租用教科书。过去为了保证收入，书商不得不每三年推出教科书的新版，这是行业的传统做法。Pearson 公司认为，如今改成电子书以后，对收入会更有利，因为每个月可以持续不断地更新教科书内容，更能推动学生们出钱购买。$ I% c) D) }. M" p6 l$ I, X
: q7 L) s+ a& T7 j0 a, d1 C2 H9 _: n s( }; q
From：new soul
3 U6 Z$ O( o4 `' y |
|
推广
